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Search Engine Marketing Specialist

  • Largest designer glasses e-commerce retailer worldwide (smartbuyglasses.com)
  • Multicultural team representing over 20 nationalities
  • Fast growing, dynamic and young company culture

 

SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 160 employees, we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

 

For more information see: www.motionglobal.com, www.smartbuyglasses.com

 

The Position

We are hiring an experienced SEM Specialist with in-depth expertise in Google Adwords, Bing, Yahoo or Baidu optimization, who demonstrates a comprehensive knowledge of SEM campaigns. A proven track record in successfully managing paid search campaigns is a must.

The successful candidate will participate in campaign set-up, daily management, and delivery for sites in 30 different countries globally. You will be joining a talented and growing team of online marketers, working on a range of online marketing activities to build market share in their regions.

 

Responsibilities

  • Day-to-day campaign management activities for paid search and display campaigns, including bid management, strategy development, ad copy testing, keyword research, technical campaign requirements and ongoing optimization
  • Maximize profits by developing and crafting Google display advertisement, planning and deploying PPC campaigns
  • Good analytical skills to gain high quality scores and significantly improve PPC campaigns
  • Track and update traffic patterns through PPC or cost per click, as well as Adwords management
  • Reporting to SEM manager on key KPI metrics, operational improvements and execution of defined strategies
  • Hands-on experience of setting up and managing enterprise scale bid-management technologies, such as Kenshoo, Marin Software, etc. would be an advantage

 

The Candidate

  • Graduate from a reputable university
  • Fluent in English (written and spoken)
  • Self-motivated with passion for success
  • Previous experience in Google Adwords, Bing, Yahoo or Baidu CPC would be an advantage
  • Experience in implementing new bidding technologies, automation capabilities that enhance SEM efforts
  • Ability to write and optimize ad copy through A/B testing
  • Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns; good knowledge of Excel and Access
  • Outstanding client handling and communication skills both written and verbal
  • Excellent project management skills, to manage multiple projects simultaneously within tight deadlines
  • Proven ability to be up to date and savvy with fast changing online marketing trends
  • Ability to generate and execute new ideas and innovative policies across marketing work streams
  • High energy with proven ethical integrity

 

Employee Benefits

  • 13th month bonus
  • 10 days of paid vacation
  • Medical insurance coverage
  • A free-pair Designer Eyewear of your choice every anniversary date
  • Employee discount on purchases on SmartBuyGlasses website
  • On the 2nd, 3rd and 5th anniversary, company awards every employee A Tailored Holiday Package (domestic or abroad)
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